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| Other Industry Stories from Previous Weeks.... |
The Australian: Radio begins the year in better health. "We've got a new shareholder (Lachlan Murdoch) who brings an enormous new energy and enthusiasm to leading the company," says DMG Australia group general manager Kingsley Hall".
Chicago Tribune: Wireless gridlock lurks as smart phones fill up bandwidth. "The radio frequency spectrum used for moving data to the fast-breeding digital fauna -- soon to include Twitter feeds to the dashboard of your Ford -- is becoming overcrowded by an explosion of wireless broadband. And that endangers newfound luxuries like driving directions and the ability of your boss to thud you with an e-mail just about anywhere".
Fast Company: Ford's MyFordTouch geeks out CES. "But where Ford really brought the party on this model is with a nifty new feature that allows MyFord Touch to communicate with the applications on your mobile device. After hinting they'd be opening up their Sync platform for third-party developers in October, it seems that voice-updating Twitter while driving will finally be a reality".
NY TImes: In this recession, Consumption Down, Experiences Up. "Americans are not just getting by with less. They are also doing more". Shakes- Old Think: Sales Promotions. New Think: Target Consumer Experiences.
NY Times: Google decides to allow ad-blockers. "He explained that the prevailing thinking was that “it’s unlikely ad blockers are going to get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising should get less annoying.”
NY Times: Radio meters changing things. "The television industry had switched from diary entries to metered ratings in 1987 and had seen similarly surprising changes".
NY TImes: Alec Baldwin takes on radio announcer role with the Philharmonic. "He practiced reading each section, working closely with the producer, Mark Travis, on pronouncing the names of composers and performers. Then he would read through a take, clearing his throat and restarting often. He would ask Mr. Travis for the mood of a piece’s ending, then match his tone to it. “You roll the words out to the audience as languidly as you can,” he said. “You want it to land on them.”
Miami Herald: Marketing looks back to see ahead. "The most valued agency skills now become interactive engagement with the consumer, analytic prowess with the flood of data generated, potent insights gained from the toe-to-toe relationships and all the data monetization schemes that build customer lifetime value for the client".
MediaPost: Nielsen study shows broadcast radio remains dominant. "It becomes quickly apparent that radio holds a special place among media consumers. Broadcast radio is the dominant form of audio media at home, work and in the car. In fact, a remarkable 77% of the population listens to broadcast radio each day for an average of 109 minutes, or nearly two hours, according to the study". Shakes- this is a heck of a better stat than the "over 90% listen every week" that the industry always touts. Isn't it?"
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| The Mystery Box |
| Wired May 2009 has a nice cover article reminding us of the marketing power of mystery. Create a "mystery box" of prizes and use it to inspire a storyline for your morning show. What's inside it? Only the winner gets to open it. Could be something, could be nothing? All we know is....this is fun. More concepts here. |
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| "Tell Me a Story" |
| Don Hewitt's 4-word answer to the question: "What's the secret to your media success?" |
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